Should we rely on reviews is a hot topic in the internet age. Review sites have popped up everywhere and on just about every type of product and service. They give us, as consumers, the chance to read what other consumers have had to say – which often make pretty interesting reading!
Whenever we want we can log on and read reviews on such wide-ranging products asplumbers in Middlesex, books or online dating agencies. This can help no end in making a choice as we feel that we are reading unbiased reviews from people who have bought the product or used the service.
In this way they can be an invaluable tool in making our final decision – but things are not always as they seem! I myself have seen several instances of reviews which do not seem to be all they are cracked up to be. They are so complimentary of the product or service that some of these must have been written by someone connected to the supplier. (more...)